A new survey shows that recognition motivates employees more than money. Continue reading »
A lot of people who are new to Gamification assume it comes in two flavors: Reward the user with virtual badges Reward the user with prizes and monetary rewards I’ll skip right to the big reveal: successful Gamification usually involves neither … Continue reading »
Listen to Kris Duggan on Business Insanity Talk Radio. He discusses why businesses are using gamification to boost customer loyalty, the power of behavioral design, and much more. Continue reading »
How an SXSW Big Data panel question finds its answer in a book about food and human biology. Continue reading »
Gamification provides enterprises a powerful toolkit for addressing internal and external challenges. But to determine your return on investment, you need to connect organizational goals to individual behavior. Continue reading »
Last week I introduced the first three of six critical game mechanics to consider when designing a leaderboard. Here are the final three visualization considerations that can significantly affect your leaderboard’s effectiveness: multiple leaderboards, points, and metadata. Multiple Leaderboards Many … Continue reading »
There is perhaps no other game feature as easily misused as the leaderboard. Not all leaderboards are created equally. The right one can transform a boring experience into a tense competition, while the wrong one can transform a pleasant experience … Continue reading »
A key component of game design, that can be traced all the way down to operant conditioning, is the concept of a rewards schedule. The idea that an individual is more likely to engage in an activity if he expects … Continue reading »
I was reading through Malcolm Gladwell’s Outliers recently and I came across a chapter where he lists our workplace motivations as: Autonomy Complexity Reward I was reminded Daniel Pink’s stance on the topic in his book Drive. Pink lists our workplace … Continue reading »
The third installment in my series on What Makes Games Fun on Gamasutra , I investigate the concepts of Choice and Competition and discuss their influence and how they can be used in non-game experiences. In the first half of the article, … Continue reading »
