Author Archives: Tony Ventrice

Are Extrinsic Rewards Right for My Employees?

A lot of people who are new to Gamification assume it comes in two flavors: Reward the user with virtual badges Reward the user with prizes and monetary rewards I’ll skip right to the big reveal: successful Gamification usually involves neither … Continue reading »

Posted in Awards, Badgeville University, Digital Loyalty, Enterprise, Game Mechanics, Gamification, loyalty, Psychology | Leave a comment

6 Critical Game Mechanics to Consider in Leaderboards (Part 2)

Last week I introduced the first three of six critical game mechanics to consider when designing a leaderboard. Here are the final three visualization considerations that can significantly affect your leaderboard’s effectiveness: multiple leaderboards, points, and metadata. Multiple Leaderboards Many … Continue reading »

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6 Critical Game Mechanics to Consider in Leaderboards (Part 1)

There is perhaps no other game feature as easily misused as the leaderboard. Not all leaderboards are created equally. The right one can transform a boring experience into a tense competition, while the wrong one can transform a pleasant experience … Continue reading »

Posted in Game Mechanics, Psychology, Technology, Widgets | 1 Comment

Reward Scheduling

A key component of game design, that can be traced all the way down to operant conditioning, is the concept of a rewards schedule. The idea that an individual is more likely to engage in an activity if he expects … Continue reading »

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What is a Game Mechanic?

With the explosion of gamification, there seems to be a lot of confusion around what a Game Mechanic is. While using the word as a blanket term to cover all aspects of game design isn’t exactly a crime against humanity, … Continue reading »

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Are Extrinsic Rewards Dangerous?

I was reading through Malcolm Gladwell’s Outliers recently and I came across a chapter where he lists our workplace motivations as: Autonomy Complexity Reward I was reminded Daniel Pink’s stance on the topic in his book Drive. Pink lists our workplace … Continue reading »

Posted in Awards, Game Mechanics, Gamification, Psychology | 1 Comment

Framing Gamification: Flow

The final installment in my series on What Makes Games Fun on Gamasutra.com I investigate the phenomenon psychologists call ‘Flow‘ and how it relates to the intangible aspects of games that make them seem ‘addictive’. I cover the commonly held … Continue reading »

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The Importance of Context in Gamification

Any fool riding a bandwagon can tell you what gamification has in common with a social game, or even a slot machine.  It’s the psychological triggers, the positive reinforcement. However, the better question to ask, and the one that will … Continue reading »

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Gamification and the Social Experience

At its fundamental level, Gamification involves measuring behaviors and rewarding them. Rewards can be thought of as coming in 3 basic forms: Monetary Privileges Labels Monetary describes rewards with measurable cash value. Things like discounts, free shipping, trips to Hawaii … Continue reading »

Posted in Gamification, Social Mechanics, Social Media, Social Networking | Leave a comment

Framing Gamification: Choice and Competition

The third installment in my series on What Makes Games Fun on Gamasutra , I investigate the concepts of Choice and Competition and discuss their influence and how they can be used in non-game experiences. In the first half of the article, … Continue reading »

Posted in Game Mechanics, Gamification, Psychology, Social Mechanics | Leave a comment