The final installment in my series on What Makes Games Fun on Gamasutra.com I investigate the phenomenon psychologists call ‘Flow‘ and how it relates to the intangible aspects of games that make them seem ‘addictive’. I cover the commonly held … Continue reading »
Any fool riding a bandwagon can tell you what gamification has in common with a social game, or even a slot machine. It’s the psychological triggers, the positive reinforcement. However, the better question to ask, and the one that will … Continue reading »
At its fundamental level, Gamification involves measuring behaviors and rewarding them. Rewards can be thought of as coming in 3 basic forms: Monetary Privileges Labels Monetary describes rewards with measurable cash value. Things like discounts, free shipping, trips to Hawaii … Continue reading »
The third installment in my series on What Makes Games Fun on Gamasutra , I investigate the concepts of Choice and Competition and discuss their influence and how they can be used in non-game experiences. In the first half of the article, … Continue reading »
The second installment in my series on What Makes Games Fun, I investigate two concepts, Growth and Emotion and discuss how these influence players and how they can be integrated into user experiences. In the first half of the article, … Continue reading »
A lot has been said about gamification recently, and a lot of circular arguing has gone around what it means to compare an experience to a game. As a long-time game designer or social games, and now the lead game … Continue reading »
By: Tony Ventrice, Lead Game Designer @ Badgeville This is part three in my series for optimizing your engagement program. (Read Part 1 and Part 2 of this series here.) Once your users are onboarded and engaged, the last step is providing … Continue reading »
By: Tony Ventrice, Badgeville’s Lead Game Designer Continuing the theme of my previous post — Optimizing Gamification Pt 1: A Reason to Engage — I’ll cover another key consideration to optimizing your engagement program. Engaging users is the natural first … Continue reading »
by: Tony Ventrice, Badgeville’s Lead Game Designer If only integrating an engagement program to your website was as simple as adding achievements and sitting back to reap the benefits. While such an approach might provide some benefit, there are a … Continue reading »
by: Tony Ventrice, Lead Game Designer, Badgeville (read Tony’s bio here.) Zynga recently revealed a new addition to their site: PrivacyVille. This is being touted by the press as Zynga’s gamification of educating its users on privacy terms, as a … Continue reading »
