Gamification, the practice of applying powerful behavior motivating techniques from traditional games to non-game experiences, is changing the face of digital loyalty. Join a growing network of innovators across eCommerce, Media & Entertainment, Health, Education, and dozens of other industries to learn how to benefit from a wide range of smart gamification and modern social loyalty techniques.

Author Archives: Scott Schnaars

Why Lurkers Need Love Too

Let’s face it, not all of your customers will be your best customers. Not all of your employees will be your best employees either. They won’t be the worst, but they won’t be the best. They’ll be average. They will … Continue reading »

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How long does gamification engage users?

A blank sheet of paper has little to no value. The same sheet of paper, emblazoned in gold showing that I went to an Ivy League school has tremendous value. Same piece of paper, but now it carries status & … Continue reading »

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The Difference Little Changes in Behavior Can Make for Your Business

A journey of a thousand miles must begin with a single step.” Lao Tzu Last week, I spoke at a management training event.  One of the talks that I give is about the huge difference that little things, done consistently, … Continue reading »

Posted in Behavior Lifecycle Management, Gamification | Leave a comment

Lessons PacMan Teaches Us About Motivation (or, why badges are here to stay)

By: Scott Schnaars, Badgeville Director of Sales, West A common question that I hear from customers is “how long do you think that this badge phase is going to last?” I mean, we are already seeing some back lash towards … Continue reading »

Posted in Game Mechanics | 2 Comments