Gamification, the practice of applying powerful behavior motivating techniques from traditional games to non-game experiences, is changing the face of digital loyalty. Join a growing network of innovators across eCommerce, Media & Entertainment, Health, Education, and dozens of other industries to learn how to benefit from a wide range of smart gamification and modern social loyalty techniques.

Author Archives: Matt Hart

About Matt Hart

Matt Hart is an enterprise software sales expert, with a career focus on enterprise performance management and helping companies motivate behavior. He has led sales teams at Hyperion and Oracle, and also managed his own consulting firm prior to joining the Badgeville Team. Matt earned his BS in Psychology and International Relations at UC San Diego.

Football and Gamification’s Contextual Data

In Week 16 of the NFL season a record once thought to be cemented forever in football history and arguably the most sought after record for a quarterback was broken, then shattered by Drew Brees as he surpassed Dan Marino’s … Continue reading »

Posted in Game Mechanics, Gamification | Leave a comment

Brand Loyalty and the “It Moment”

All relationships begin with a single “it” moment in time, where a connection is established between two parties with the allure of desire driving the willingness to give it a try. When I attended Loyalty World in Las Vegas recently, … Continue reading »

Posted in Digital Loyalty | Leave a comment