The power of gamification lies in the ability to track and reward behavior across a brand’s websites and applications. To date, tracking behavior across the social web within a gamification platform has been limited to specific tweets and shares occurring … Continue reading »
Gamification is not a trend, it’s a movement. Over 100 top business leaders from the Seattle area joined us this Wednesday, where attendees listened to a series of engaging speakers, networked with attendees, and took in the pleasure of delicious cocktails and … Continue reading »
Recently, I attended the Digital Shoreditch event here in London, a popular event for the region’s technology industry. Specifically, I attended the PLAY day, which focused on “gamification.”  While themes of the day varied, the one constant was that gamification … Continue reading »
