Stop 1: Badgeville Engage San Francisco
Gamification is not a trend, it’s a movement. I witnessed this firsthand earlier this week at Badgeville’s inaugural city tour event, which over 250 people attended including many executives from large local companies.
Almost 48 hours later, and I’m still smiling. Not only was the turnout impressive, the content was engaging and the people were captivating. Our partners, customers, and friends around the world are part of this moment. The buzz, energy, and excitement throughout the event palpable; it truly was an honor to be a part of it and I thank all the attendees and speakers for their contributions.
To recap, the event was keynoted by Todd Forsythe, EMC’s VP of Global Marketing, who took the stage to discuss how Badgeville is integrated into their Jive community of over 240,000 customers, partners, and employees. Forsythe highlighted their program’s features, and why gamification and reputation programs are such an important part of their global business.
Later in the night, Brian Solis, Altimeter Group analyst, took the stage to discuss the gamification market, and you could feel the excitement build in the room. We also were very fortunate to have our wonderful partners Yammer and Bazaarvoice present earlier, discussing their respective partnerships and integrations with Badgeville’s Behavior Platform. (Thanks An Le and Jim Petty!) Bazaarvoice discussed the power of reputation and how gamification impacts the online experience for their users. Yammer next announced our new integration that allows companies to enhance employee behavior by leveraging Badgeville to reward high-value user behaviors across the enterprise, and showcase them in the Yammer Ticker, a real-time activity stream.
The excitement didn’t end with our partners and keynote speakers. Our customer panel consisted of Heather Watkins of Marketo, Chris Hansen of BAMM.tv, and Bill Platt of Engine Yard.
Here, each panelist highlighted why gamification matters to them, and value of using gamification for their loyalty and engagement strategies for three very different use cases.
Soon, we will be sharing video footage from the event, so if you were unable to make it you can listen to the comments and insights from all of the speakers who took the stage at Badgeville Engage SF.
As always, should you want to be a part of our future events, please email events@badgeville.com. Here, you can request an invitation, submit speaking proposals, and request a city tour stop near you.
