Monthly Archives: April 2012

Badgeville Announces World’s First Gamification Frameworks

Today Badgeville announced the release of the world’s first Gamification Frameworks, a collection of prescriptive, turnkey gamification solutions to enable rapid deployment and successful engagement across customer and employee audiences. Since our launch in 2010, we have worked with thousands … Continue reading »

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Insurers Are Plugging Into ‘Gamification,’ But Are Only Beginning to See Its Potential

Published in Health Plan Week, April 23 issue, copyright © 2012 by Atlantic Information Services, Inc. Reprinted with permission from Atlantic Information Services, Inc. If UnitedHealth Group had its way, all of its members would own a Microsoft Xbox video … Continue reading »

Posted in Health & Fitness | Leave a comment

Webinar with Sean O’Driscoll, CEO, Ant’s Eye View this Wednesday!

We are thrilled to have Ant’s Eye View CEO Sean O’Driscoll as our next guest on The Engagement Experts Webinar Series: It’s No Game: Playing Your Way to Becoming a Fully Engaged Enterprise Wednesday April 25th, 10:30AM PST Registrations are … Continue reading »

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Notes from Last Week’s Bazaarvoice Summit

I had a great time at Bazaarvoice Summit this past week… and I’m not the only one. The various tracks — Jump-Start Your Loyalty Loop; Reach Customers Everywhere; and Creating the Insights-Fueled Organization — and the endless announcements, keynotes, and … Continue reading »

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Framing Gamification: Flow

The final installment in my series on What Makes Games Fun on Gamasutra.com I investigate the phenomenon psychologists call ‘Flow‘ and how it relates to the intangible aspects of games that make them seem ‘addictive’. I cover the commonly held … Continue reading »

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Why Lurkers Need Love Too

Let’s face it, not all of your customers will be your best customers. Not all of your employees will be your best employees either. They won’t be the worst, but they won’t be the best. They’ll be average. They will … Continue reading »

Posted in Behavior Lifecycle Management | Leave a comment