By 2013, more than 50 percent of all social business initiatives will include an enterprise gamification component, according to Constellation Research. Brands and enterprises know that motivation and incentive programs can help produce revenue and productivity gains among internal users and … Continue reading »
Badgeville’s vision for the gamified enterprise is one where a customer or employee’s reputation is integrated across all digital touch points with your brand’s digital experience. That is why global leaders such as Dell, Samsung, Chesapeake Energy, NBC, and hundreds … Continue reading »
Any fool riding a bandwagon can tell you what gamification has in common with a social game, or even a slot machine. It’s the psychological triggers, the positive reinforcement. However, the better question to ask, and the one that will … Continue reading »
In my last post, I covered Badgeville’s five key analytics principles: Keep things simple Store as much raw data as possible Don’t separate analytics into internal and client facing Stay flexible, learn and adjust as you go Never build black … Continue reading »
A blank sheet of paper has little to no value. The same sheet of paper, emblazoned in gold showing that I went to an Ivy League school has tremendous value. Same piece of paper, but now it carries status & … Continue reading »
In Week 16 of the NFL season a record once thought to be cemented forever in football history and arguably the most sought after record for a quarterback was broken, then shattered by Drew Brees as he surpassed Dan Marino’s … Continue reading »
At its fundamental level, Gamification involves measuring behaviors and rewarding them. Rewards can be thought of as coming in 3 basic forms: Monetary Privileges Labels Monetary describes rewards with measurable cash value. Things like discounts, free shipping, trips to Hawaii … Continue reading »
