In 2011, “gamification” grew from what many considered a funny-sounding word to a significant and sustainable business strategy. Now top analysts and business leaders are predicting gamification to be one of the top trends of 2012, and for good reason. … Continue reading »
Freeshipping.net is an interactive coupon site where users can go to earn badges and trophies, vote on coupons and communicate with other users all while saving money on their purchases. The company, which recently launched, selected Badgeville to power social … Continue reading »
The third installment in my series on What Makes Games Fun on Gamasutra , I investigate the concepts of Choice and Competition and discuss their influence and how they can be used in non-game experiences. In the first half of the article, … Continue reading »
A journey of a thousand miles must begin with a single step.†Lao Tzu Last week, I spoke at a management training event. One of the talks that I give is about the huge difference that little things, done consistently, … Continue reading »
The excitement around the office continues, as we are nearing closer to yet another fascinating and compelling webinar. This webinar, the second of our newly announced webinar series—Engagement Experts—continues our company goals to provide thought leadership, education, and points of … Continue reading »
Deloitte, one of our global enterprise customers, today released their prediction of the top 10 emerging and disruptive technologies that are expected to play a crucial role in business over the next year. Not surprisingly, Deloitte is ahead of many … Continue reading »
The web is evolving at a phenomenal rate, and that evolution is coming at a cost to marketers. More and more, companies, brands, and online communities are becoming dependent on mechanisms and social connectors that are beyond their control. The … Continue reading »
We’re very excited about the launch of our new Webinar series: Engagement Experts. The aim of the series is to utilize the collective expertise of analysts, authors, thought leaders, and academics, to educate marketers, executives, and digital managers on the foundations … Continue reading »
