Billboard Magazine Highlights Badgeville for Music Promotion

Throughout my career, I’ve worked with hundreds of Media & Entertainment companies helping them innovate through useful, new technologies to help solve real problems. One of the biggest problems facing the music industry today is helping artists get through all the noise, so to speak, to promote their tracks and brand.

At Badgeville, one of the most common use cases for our gamification technology in the entertainment space is to help music artists (and other performers) generate buzz around their brand, tracks, and upcoming events.

Badgeville was recently featured in a Billboard Magazine article entitled “Communicating with Fans?” The article highlighted exciting companies that are helping reshape the music industry, the modern day music fan and the communities they belong.  This article couldn’t have been more timely.

“Gamification services like Badgeville not only reward users for their site visits and comments, but also collect that needed information for the artist, label and management,” reports another Billboard article.

As music labels look to redefine themselves, today’s fan is content hungry.  They are social junkies.  They will do whatever they can to get their hands on the artist they love.  What’s more, today’s fan is connected 24/7 whenever, where ever whether it’s on their computer, Facebook, mobile device etc.

Badgeville is helping music industry giants like Universal Music Group redefine themselves digitally including building Street Team Loyalty Programs online.

Street Teams have always been a powerful promotional tool used by record labels to employ the fan to promote the artist.  Traditional programs of the past included placing stickers and posters in their communities, bringing friends to the shows, convincing friends to buy band merchandise, or phoning the local radio station to request an artist song(s) be played.  Fans have always been rewarded for their loyalty by receiving free merchandise (e.g. t-shirts, cd’s, VIP access).

How do you take the Street Team, and make it a viable promotion solution across the digital landscape? Street Teams have never been executed well in a digital world, and some solutions I’ve seen make me more excited to bring Badgeville to promoters — helping them capture the potential for buzz generation through motivated viral marketing.

Badgeville is being used by my customer Universal Music Group to reward points to an individual for a particular action (tweeting, commenting, sharing, viewing video), and those points can be exchanged for tickets to shows, or for band merchandise.  Some artists even produce special items just for street team members – now that is being taken to a whole new level by rewarding for digital behavior.

What’s more is labels are now going to brands that want to be associated with the artist and pay sponsorship dollars.  The Badgeville Platform can be used to make the fan experience fun and exciting while making big time benjamins for the labels.  A win-win for everyone involved.

Net-Net:  The artist gets what they want (fans building new fans and community); the labels get’s what they want (new revenue streams and increased music sales); most importantly the fan gets what they want by being more closely tied to the fans and the artists they love.

Why not reward your fans today?  Whether you are a music company or shoe brand – everyone wants to be rewarded for their positive actions.  Badgeville can help. If you’re in the media & entertainment space and would like to learn more, you can reach me at sales@badgeville.com