Badgeville teamed up with The Buddy Group for this five-part video series on Digital Loyalty. We will post this series every Wednesday for the next three weeks. Originally published on MarketingProfs.com, this video covers: Why customers (end users) need to … Continue reading »
Throughout my career, I’ve worked with hundreds of Media & Entertainment companies helping them innovate through useful, new technologies to help solve real problems. One of the biggest problems facing the music industry today is helping artists get through all … Continue reading »
Badgeville is growing! In case you missed it… today, we announced the addition of two new key members to our executive team — Kevin Akeroyd and Raymond Lim, both from Salesforce.com and Jigsaw. (The Badgeville team, with over 30 members, … Continue reading »
Badgeville teamed up with The Buddy Group for this five-part video series on Digital Loyalty. We will post this series every Wednesday for the next three weeks. Originally published on MarketingProfs.com, this video covers: How brands can communicate and tailor … Continue reading »
By: Tony Ventrice, Lead Game Designer @ Badgeville This is part three in my series for optimizing your engagement program. (Read Part 1 and Part 2 of this series here.) Once your users are onboarded and engaged, the last step is providing … Continue reading »
By: Tony Ventrice, Badgeville’s Lead Game Designer Continuing the theme of my previous post — Optimizing Gamification Pt 1: A Reason to Engage — I’ll cover another key consideration to optimizing your engagement program. Engaging users is the natural first … Continue reading »
Every year, Gartner publishes the Hype Cycle, which is a graphic representation of the maturity, adoption and social application of specific technologies. This year, Gartner added Big Data, Gamification, and Internet of Things to the emerging technologies covered that are … Continue reading »
Every so often, there are a deluge of tirades against gamification. The arguments often come from game developers and designers with years of experience in the traditional gaming industry, who grew up as proud gaming geeks, and who also happen … Continue reading »
Badgeville teamed up with The Buddy Group for this five-part video series on Digital Loyalty. We will post this series every Wednesday for the next four weeks. Originally published on MarketingProfs.com, this video introduction to digital loyalty covers: Why brands … Continue reading »
by: Tony Ventrice, Badgeville’s Lead Game Designer If only integrating an engagement program to your website was as simple as adding achievements and sitting back to reap the benefits. While such an approach might provide some benefit, there are a … Continue reading »
