Why It’s Bad for Marketers that One-Third of $48B in Loyalty Rewards Earned Are Unused
Do you know how many rewards programs you’ve signed up to over the years… and how many points you have sitting around, collecting dust? I’ve been collecting rewards points for ages in many different programs, and I can’t keep up … Continue reading »
Posted in Digital Loyalty, loyalty
Tagged colloquy, digital loyalty, loyalty, research
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