SocialTimes Releases Report on Gamification – What Works, and What Doesn’t
Gamification strategies â€“ what works and what doesnâ€™t? Thatâ€™s the subject of a new report for Social Times Pro by business and games expert James Au. Two leading players in the space are highlighted in the report â€“ another that is focused on â€œgamificationâ€ only, and the other leader â€“ Badgeville â€“ using social game mechanics to drive loyalty.
â€œâ€™Gamification,â€™ the new Silicon Valley buzzword, is basically the latest application of virtual goods as a revenue stream and user activity driver, merging elements from computer gaming to the goals of a non-gaming site or service,â€ writes Au.
Thanks to [successful live] deployments [ie StackOverflow and Microsoft Ribbon Hero], and influential talks by tech industry thought leaders, an estimated $20 million in venture funding has gone into the â€œgamificationâ€ category in recent months.
Badgeville is called out as a leader in the space. Au notes that â€œanother leader, Badgeville, treats gamification as a â€œmodern loyalty strategyâ€ that creates rewards for desirable user behavior, while also generating â€œloyalty analyticsâ€ from that activity to better understand and optimize a siteâ€™s activity.
The rest of the report covers the gamification industry and best practices in adding a social game mechanics strategy to your site.