SocialTimes Releases Report on Gamification – What Works, and What Doesn’t
Gamification strategies – what works and what doesn’t? That’s the subject of a new report for Social Times Pro by business and games expert James Au. Two leading players in the space are highlighted in the report – another that is focused on “gamification†only, and the other leader – Badgeville – using social game mechanics to drive loyalty.
“’Gamification,’ the new Silicon Valley buzzword, is basically the latest application of virtual goods as a revenue stream and user activity driver, merging elements from computer gaming to the goals of a non-gaming site or service,†writes Au.
Thanks to [successful live] deployments [ie StackOverflow and Microsoft Ribbon Hero], and influential talks by tech industry thought leaders, an estimated $20 million in venture funding has gone into the “gamification†category in recent months.
Badgeville is called out as a leader in the space. Au notes that “another leader, Badgeville, treats gamification as a “modern loyalty strategy†that creates rewards for desirable user behavior, while also generating “loyalty analytics†from that activity to better understand and optimize a site’s activity.
The rest of the report covers the gamification industry and best practices in adding a social game mechanics strategy to your site.
