Badgeville’s vision is to change the way the world interacts with technology by making it more personalized and rewarding.
It’s a big task, and one that requires a lot more than points, badges and leaderboards to make happen.
That’s why we’re proud to announce the launch of The Behavior Platform 5.0, the next major iteration of our award-winning platform-as-a-service. 5.0 delivers next-generation features that will redefine how we view gamification as we know it.
5.0 is the culmination of a year’s hard work by our product and engineering teams. They’ve not only built next-generation features that transform the way customer and employees engage with technology; they’ve done it the right way. No gamification platform now has more out-of-the-box features that work without the magic of an API.
So what makes The Behavior Platform different than first-generation gamification platforms?
Moving Beyond Social Listening and Arbitrary “Influencers”
While many of today’s social tools focus on listening to customer conversations and defining influencers, they fail to motivate users to perform valuable behaviors that might improve their overall experience with a product, brand or service.
That’s why with 5.0 we’re releasing Social Rewards, a new feature that allows you to track, measure and recognize user behaviors that take place on social networks. From natively within The Behavior Platform, an engagement program manager can define specific behaviors they want to influence, and deliver personalized, contextual rewards for each and every user. For example, you could reward customers who engage with specific products or content, or employees who share positive news about your company. You could deliver this reward on your website or community, or utilize our Platform Event Subscriptions to trigger an e-mail or mobile notification.
Because Social Rewards feeds activities back to the platform’s Behavior Analytics console, you can customize your view of influencers on social media based on a specific set of activities you define. This is different than most influencer systems today, which nebulously define influencers based on metrics that may or may not matter to your business.
More and more, customers and employees expect a more personal experience that’s tailored to their interests and backgrounds. Research from our friends at Janrain indicates that 74% of customers are frustrated by content, offers and promotions that aren’t relevant to them. Inside the enterprise, research from Deloitte’s Bersin Associates finds that just 17% of employees feel that their companies knows how to recognize them individually.
The Behavior Platform is now designed to facilitate more personal experiences across all our different different Engagement Mechanics. For example, on a cooking site, you could build a special mission called “Cooking in the Big Apple,” which is only accessed for readers from New York. Within your sales application, your inside sales team could have missions for qualifying new leads into opportunities, while your field sales team rewarded for shorter sales cycles and larger deal sizes.
We’ve empowered engagement program managers who use The Behavior Platform to define these personalized attributes inside the platform’s Admin Console.
More Enterprise Grade
By the end of next year, Gartner expects 70% of the Global 2000 to have at least one gamified app. As gamification pervades the enterprise, you need a platform that can scale and grow with you.
The Behavior Platform 5.0 includes Enterprise Networks, a unique capability that allows you to manage engagement across multiple sites and applications from one, unified interface. As an enteprise-wide admin, you can toggle between different sites and apps you want to gamify. You can also set granular permissions, so your Head of Sales only sees behaviors and rewards related to the sales app he controls, versus all the other apps inside your company.
We’ve also put The Behavior Platform through rigorous certification and security audits. In addition to being SOC2 and SafeHarbor certified, we’ve also made massive investments in our private cloud and data base that processes millions of behaviors a day.